Pitch Perfect

13 May

After reading Andy Beaupre’s  “7 reasons why  it is time to retire ‘pitch’ and ‘pitching'” I was intrigued by his point of view but I ultimately thought that Beaupre’s points were off base and  too optimistic. Beaupre argues that pitching needs to be retired because  he thinks that it is outdated, not personal, and ultimately damaging to the PR world.

I think that Beaupre’s perspective is not realistic in today’s PR world and there is definitely still a need for the pitch. The pitch is fast, easy, and efficient. Especially in today’s fast paced world, the need for timeliness and quick turnaround is essential.

One of Beaupre’s points was that  pitching should involve a relationship between the pitcher and the reporter that includes a two-way conversation. This would be great in theory, but in reality there isn’t enough time to create the deep relationship Beaupre is striving for. But, that does not mean that relationships are not created between the pitcher and the reporter. If the pitcher sends great news stories that are well written, easy to understand, and have sources to support the story, then the reporter will take notice and is more likely to respond and read future pitches from that pitcher.

Beaupre also argues that pitching news stories is similar to the job of a car salesman or a telemarketer. He is right. Pitching is trying to sell your ideas and words. The difference between a pitcher and an annoying telemarketer is that the reporter expects to receive pitches. Reporters expect to have to weed through the stories they want to publish and the ones they don’t. That is the nature of the their job.If pitching didn’t exist, then there would be additional work for the reporter because they would have to go and find all of their stories in addition to writing and publishing. The reporter is much happier having some of the work already done.

There is a reason why the pitch has endured generations. It is the most effective way to distribute news and its unwavering presence is a testament to its strength and value in the PR world.

Check out this article and prepare your perfect pitch.


2 Responses to “Pitch Perfect”

  1. Trisha Bergdorf May 14, 2012 at 4:02 PM #

    I like how you support the need for pitching. Even if it were to be changed in some way, the idea is still the same and the reporters need those pitches to get their stories in this fast-paced environment.

  2. Svetlana Gubina May 14, 2012 at 4:05 PM #

    I agree. Pitching is there for a reason. My biggest turn off when reading this article was that someone else may read it and take it to heart without actually realizing what Beaupre was saying. His arguments completely disregard that maybe pitching is deficient for the reporter as well. He takes the stance that pitching stems from the sole convenience of the pitcher and is therefore arrogant and selfish. Yet it is still effective and does go both ways. A good pitcher is worth more than simply a good communicator. They are faster and more to the point.

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