Archive | May, 2012

Live Tweeting, Not Appropriate

20 May

On May 29, 2012 I was a referee at The Ray and Melanie Bautista Memorial Fencing Tournament. The tournament was held at Dublin Jerome High School in Dublin, Ohio. There were fencers of all ages from Ohio, Indiana, and Pennsylvania.

I could not tweet at the tournament because there was not enough time between bouts so I had to tweet when I returned home. I did search for people who may have been talking about the tournament through TweetChat, but I found that no one was tweeting about it. Consequently, even if I was able to tweet at the event, there wouldn’t have been anyone else tweeting about the tournament to engage in a conversation with.

I personally feel that live tweeting an event is not appropriate. It just shows that you are not giving all of your attention to what you are watching or doing. I also think that if you are live tweeting an event from your phone, it may just look like you are texting someone which rude, especially when your attention is supposed to be placed somewhere else.

I think that tweeting about an event before or after it takes place is much more appropriate. This way all of your attention is placed on the event at hand and you do not look rude by staring at you phone or computer.

I think that one day it may be generally accepted to be live tweeting an event. TV shows are now encouraging viewers tweet during the show. Shows will have a hash tag in the bottom corner of the screen to encourage viewers to tweet their thoughts about the TV show. But still, currently I think that tweeting a live event is considered rude and is not yet accepted or appropriate.

The Brochure’s Place in the PR World

20 May

I think that brochures still have a significant role in the communication world. They are informative pamphlets that allow the users to learn about a specific topic or organization. I think brochures are most effective when they are eye-catching and informative.

I have found that brochures are very useful for me. Most recently I was at a graduate school fair checking out different programs.  I did not have much time to spend at the fair, so I did not have a lot of time to talk to the representatives. When I found a school and program that interested me, I would take a brochure from their table. The brochure allowed me to read more about the school at a  later time and it also gave me a website that I could go to if I wanted more information. When reading the brochures I noticed that they gave me the basic information about the programs that they offered and highlights about the school. The information in the brochure provided me enough information to let me decide if I wanted to further research the program or if the program and school was not right for me.

 I found one brochure that I think is well designed  and effective. It is a brochure for PURE-HIT. PURE-HIT is an association that is designed to increase the number of university-trained information technology professionals in healthcare. The Brochure for PURE-HIT is unique because it is cut in the shape of a hexagon and opens to a larger flower shape. There are six petals made of three colors. Three of the petals have information on them and three petals have graphics on them. The information on the petals is limited and easy to scan. This is a very important element for the brochure because it is crucial to get across the important information to the readers without overwhelming them with too much text. Also, the colors that the brochure uses are complementary and appealing to the reader. This is the type of brochure that will catch my attention and make me want to read it.

If you want to make a brochure, check out this article outlining eight steps to create and effective brochure.

Pitch Perfect

13 May

After reading Andy Beaupre’s  “7 reasons why  it is time to retire ‘pitch’ and ‘pitching'” I was intrigued by his point of view but I ultimately thought that Beaupre’s points were off base and  too optimistic. Beaupre argues that pitching needs to be retired because  he thinks that it is outdated, not personal, and ultimately damaging to the PR world.

I think that Beaupre’s perspective is not realistic in today’s PR world and there is definitely still a need for the pitch. The pitch is fast, easy, and efficient. Especially in today’s fast paced world, the need for timeliness and quick turnaround is essential.

One of Beaupre’s points was that  pitching should involve a relationship between the pitcher and the reporter that includes a two-way conversation. This would be great in theory, but in reality there isn’t enough time to create the deep relationship Beaupre is striving for. But, that does not mean that relationships are not created between the pitcher and the reporter. If the pitcher sends great news stories that are well written, easy to understand, and have sources to support the story, then the reporter will take notice and is more likely to respond and read future pitches from that pitcher.

Beaupre also argues that pitching news stories is similar to the job of a car salesman or a telemarketer. He is right. Pitching is trying to sell your ideas and words. The difference between a pitcher and an annoying telemarketer is that the reporter expects to receive pitches. Reporters expect to have to weed through the stories they want to publish and the ones they don’t. That is the nature of the their job.If pitching didn’t exist, then there would be additional work for the reporter because they would have to go and find all of their stories in addition to writing and publishing. The reporter is much happier having some of the work already done.

There is a reason why the pitch has endured generations. It is the most effective way to distribute news and its unwavering presence is a testament to its strength and value in the PR world.

Check out this article and prepare your perfect pitch.