Archive | April, 2012

News Releases and their Relevance in the Media World

30 Apr

News releases are still the most prevelant form of news distribution in the world. As time has passed, news releases have adapted to the advanced technology. 

I think that email news releases are popular and efficient becasue they help news outlets distribute information quickly. Email news relaeases are the same a traditional news releases, just formatted a little differently. By using email to distribute these news releases, news outlets can quickly scan and choose what they want to distribute to the public.

Another form of news releases is the multimedia news release. This incorporates images, video, and audio compnents that can accompany the new release. There are some adavanatges and disagvantages to the multimedia news relaease.

Adavntage: You can choose the media that will accompany your news release insead of having the reporter search for media to go with the news release.

Disadvantages: There may be too much information included in your news release and your point may become burried under all of the other information. Also if you send too many media attachments, it may cause a slow download time at the news outlet and time costs money.

Many organizations have press rooms on their website where they keep a running tab of their latest news releases. I particulary like COSI’s press room becasue it is organized, easy to read, and COSI provides quality, downloadable images that the news outlest can use.  COSI is being proactive by providing the additional media on their website.


#LikeableChat, the Place to Discuss Social Media

30 Apr

Last night I participated in my first tweetchat. I joined #likeablechat, a chat that discusses likable social media and social media in general. The chat meets every Sunday at 10 p.m. EST. The topic of the chat that I participated in was the adaptability of social media.

The way the chat worked was that the moderator, Michelle Weisman, @ottogrl, asked questions to all of the participants and the participants would respond. As participants replied to the questions, other participants would respond and interact with each other.

There were 6 questions that were posed to the participants.

1.How are businesses adapting to social media?

2.Do brands need to engage with their community 24/7?

3.What brands uses social media well?

4.Is social media becoming more difficult or easier to adapt to?

5.How do you convince c-level execs to adapt to to social media?

6.What brands use social media well and what brands don’t use social media well?

There were a variety of answers and everyone had a different opinion. I noticed that a lot of people re-tweeted each other when they liked what someone said. There were a lot of great ideas and insight floating around the chat. One thing that I noticed was that a lot of the participants said that it was not necessary to engage with the community 24/7. I don’t agree with this. I think that it is important to engage with the community through social media as much as possible. The more of a presence you have, the more people will notice you and the more likeable the brand is.

I enjoyed checking out #likeablechat and will be participating next Sunday at 10:00 p.m. EST, will you?

Twitter? Why Would I Ever Want One?

22 Apr

Just five short weeks ago, if someone asked me if I had a Twitter account, I would have replied, “Of course not, why would I have a Twitter account and a Facebook profile?” Five weeks ago, Twitter and Facebook were the same thing to me. You post status updates so the world knows what you are doing and you watch your feed to see what the world is doing. Why would I ever need to do that on two different social media networks?

Recently, I was asked to create a Twitter account for my communications class. While I was skeptical at first,  I quickly learned the advantages of Twitter and its differences from Facebook. I now use Twitter and Facebook for different purposes. I use Facebook to keep in touch with my friends and I use Twitter to keep up with my interests.

My top three reasons why I am now a supporter of Twitter:

1.  Twitter has become my primary source for local, national, and world news. I follow 13 different news outlets, some of which include ABC News, BBC News (World), and the Columbus Dispatch. I love being able to go to one website and find all the news that I need.

2. I can follow my favorite organizations and companies. I know right away when they are holding events and contests.  Some of my favorites to follow are Zoya Nail Polish and Guide Dogs for the Blind.

3. I have learned that Twitter is a great tool for the professional world. From networking to job postings, Twitter allows me to keep up on what the companies, businesses, and organizations that I want to work for are doing. Also, I have found  Twitter accounts that are dedicated to posting job opportunities in the communications field. Follow Social Media Jobs New York  for a continuous flow of of job postings that are available across the country.

Twitter is now my go-to social media website, and if I dare say, I think Twitter has officially knocked Facebook out of the top position as my most visited website.

If you don’t use Twitter, it is time to check it out. While your at it, follow me @EmilyCheng_312!

“Verb, it’s what you do!”

15 Apr

When I was growing up there was an advertisement campaign from the Centers for Disease Control and Prevention that promoted healthy living for children and young teens. The campaign was called “Verb, it’s what you do,” and ran from 2002 through 2006. Beyond their catchy slogan, “Verb, it’s what you do,” the Ads also had a mascot, a yellow ball with the word, “Verb” on it.

I remember this ad campaign because there were print Ads in the magazines that I read and there were commercials that played with the televisions shows that I watched after school.  The advertisements targeted my age group and promoted physical activity in hopes of creating healthy a lifestyle for children and young adolescents.

The slogan, “Verb, it’s what you do,” particularly stuck out to me because I used to get the different parts of speech mixed up. Having the slogan repeated to me through the media channels that I used the most, helped me to solidify the definition of a verb. I know it sounds silly, but this Ad campaign helped me to not confuse a verb with an adjective.

I was an active child and adolescent. At one point, I was on a swim team, in dance classes, and I fenced competitively. Consequently, there wasn’t much time for me to add another activity, so this Ad campaign did not influence me to be more active.

I do think that this Ad campaign was very appealing to the targeted demographic. The Ads had children who were the same age as the targeted group. Also, the Ads used bright colors, such as the yellow ball, to catch the attention of the youth.

The fact that I can still remember the slogan and picture the Ads speaks volumes to the power and quality of this Ad campaign.

Welcome to My Blog

9 Apr

My name is Emily Cheng and I am a senior The Ohio State University. I am majoring in Communication: New Media and Technology, English, and I am earning a minor in Women’s Studies. I am in my last quarter as an undergraduate and only eight weeks away from graduation!

After graduation, I am looking forward to taking the next year to work with an organization and put my communication skills to service. After gaining a year of work experience, I want to go to graduate school and study New Media and Communication Technology to expand my knowledge and skills.

This past summer I interned at the American Heart Association in Columbus, Ohio. I worked on the organization’s summer fundraising event, the 2011 Central Ohio Heart Walk. My responsibilities while at the Heart Association were to reach out to the community and recruit individual participants for the  Heart Walk. After the event, I continued to work at the Heart Association and I worked on ROI notebooks to help recruit large companies for the 2012 Central Ohio Heart Walk.

Right now I am not exactly sure what I want to do in my future career, but I am ready to experience the world and find my niche!