Live Tweeting, Not Appropriate

20 May

On May 29, 2012 I was a referee at The Ray and Melanie Bautista Memorial Fencing Tournament. The tournament was held at Dublin Jerome High School in Dublin, Ohio. There were fencers of all ages from Ohio, Indiana, and Pennsylvania.

I could not tweet at the tournament because there was not enough time between bouts so I had to tweet when I returned home. I did search for people who may have been talking about the tournament through TweetChat, but I found that no one was tweeting about it. Consequently, even if I was able to tweet at the event, there wouldn’t have been anyone else tweeting about the tournament to engage in a conversation with.

I personally feel that live tweeting an event is not appropriate. It just shows that you are not giving all of your attention to what you are watching or doing. I also think that if you are live tweeting an event from your phone, it may just look like you are texting someone which rude, especially when your attention is supposed to be placed somewhere else.

I think that tweeting about an event before or after it takes place is much more appropriate. This way all of your attention is placed on the event at hand and you do not look rude by staring at you phone or computer.

I think that one day it may be generally accepted to be live tweeting an event. TV shows are now encouraging viewers tweet during the show. Shows will have a hash tag in the bottom corner of the screen to encourage viewers to tweet their thoughts about the TV show. But still, currently I think that tweeting a live event is considered rude and is not yet accepted or appropriate.

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The Brochure’s Place in the PR World

20 May

I think that brochures still have a significant role in the communication world. They are informative pamphlets that allow the users to learn about a specific topic or organization. I think brochures are most effective when they are eye-catching and informative.

I have found that brochures are very useful for me. Most recently I was at a graduate school fair checking out different programs.  I did not have much time to spend at the fair, so I did not have a lot of time to talk to the representatives. When I found a school and program that interested me, I would take a brochure from their table. The brochure allowed me to read more about the school at a  later time and it also gave me a website that I could go to if I wanted more information. When reading the brochures I noticed that they gave me the basic information about the programs that they offered and highlights about the school. The information in the brochure provided me enough information to let me decide if I wanted to further research the program or if the program and school was not right for me.

 I found one brochure that I think is well designed  and effective. It is a brochure for PURE-HIT. PURE-HIT is an association that is designed to increase the number of university-trained information technology professionals in healthcare. The Brochure for PURE-HIT is unique because it is cut in the shape of a hexagon and opens to a larger flower shape. There are six petals made of three colors. Three of the petals have information on them and three petals have graphics on them. The information on the petals is limited and easy to scan. This is a very important element for the brochure because it is crucial to get across the important information to the readers without overwhelming them with too much text. Also, the colors that the brochure uses are complementary and appealing to the reader. This is the type of brochure that will catch my attention and make me want to read it.

If you want to make a brochure, check out this article outlining eight steps to create and effective brochure.

Pitch Perfect

13 May

After reading Andy Beaupre’s  “7 reasons why  it is time to retire ‘pitch’ and ‘pitching'” I was intrigued by his point of view but I ultimately thought that Beaupre’s points were off base and  too optimistic. Beaupre argues that pitching needs to be retired because  he thinks that it is outdated, not personal, and ultimately damaging to the PR world.

I think that Beaupre’s perspective is not realistic in today’s PR world and there is definitely still a need for the pitch. The pitch is fast, easy, and efficient. Especially in today’s fast paced world, the need for timeliness and quick turnaround is essential.

One of Beaupre’s points was that  pitching should involve a relationship between the pitcher and the reporter that includes a two-way conversation. This would be great in theory, but in reality there isn’t enough time to create the deep relationship Beaupre is striving for. But, that does not mean that relationships are not created between the pitcher and the reporter. If the pitcher sends great news stories that are well written, easy to understand, and have sources to support the story, then the reporter will take notice and is more likely to respond and read future pitches from that pitcher.

Beaupre also argues that pitching news stories is similar to the job of a car salesman or a telemarketer. He is right. Pitching is trying to sell your ideas and words. The difference between a pitcher and an annoying telemarketer is that the reporter expects to receive pitches. Reporters expect to have to weed through the stories they want to publish and the ones they don’t. That is the nature of the their job.If pitching didn’t exist, then there would be additional work for the reporter because they would have to go and find all of their stories in addition to writing and publishing. The reporter is much happier having some of the work already done.

There is a reason why the pitch has endured generations. It is the most effective way to distribute news and its unwavering presence is a testament to its strength and value in the PR world.

Check out this article and prepare your perfect pitch.

News Releases and their Relevance in the Media World

30 Apr

News releases are still the most prevelant form of news distribution in the world. As time has passed, news releases have adapted to the advanced technology. 

I think that email news releases are popular and efficient becasue they help news outlets distribute information quickly. Email news relaeases are the same a traditional news releases, just formatted a little differently. By using email to distribute these news releases, news outlets can quickly scan and choose what they want to distribute to the public.

Another form of news releases is the multimedia news release. This incorporates images, video, and audio compnents that can accompany the new release. There are some adavanatges and disagvantages to the multimedia news relaease.

Adavntage: You can choose the media that will accompany your news release insead of having the reporter search for media to go with the news release.

Disadvantages: There may be too much information included in your news release and your point may become burried under all of the other information. Also if you send too many media attachments, it may cause a slow download time at the news outlet and time costs money.

Many organizations have press rooms on their website where they keep a running tab of their latest news releases. I particulary like COSI’s press room becasue it is organized, easy to read, and COSI provides quality, downloadable images that the news outlest can use.  COSI is being proactive by providing the additional media on their website.

#LikeableChat, the Place to Discuss Social Media

30 Apr

Last night I participated in my first tweetchat. I joined #likeablechat, a chat that discusses likable social media and social media in general. The chat meets every Sunday at 10 p.m. EST. The topic of the chat that I participated in was the adaptability of social media.

The way the chat worked was that the moderator, Michelle Weisman, @ottogrl, asked questions to all of the participants and the participants would respond. As participants replied to the questions, other participants would respond and interact with each other.

There were 6 questions that were posed to the participants.

1.How are businesses adapting to social media?

2.Do brands need to engage with their community 24/7?

3.What brands uses social media well?

4.Is social media becoming more difficult or easier to adapt to?

5.How do you convince c-level execs to adapt to to social media?

6.What brands use social media well and what brands don’t use social media well?

There were a variety of answers and everyone had a different opinion. I noticed that a lot of people re-tweeted each other when they liked what someone said. There were a lot of great ideas and insight floating around the chat. One thing that I noticed was that a lot of the participants said that it was not necessary to engage with the community 24/7. I don’t agree with this. I think that it is important to engage with the community through social media as much as possible. The more of a presence you have, the more people will notice you and the more likeable the brand is.

I enjoyed checking out #likeablechat and will be participating next Sunday at 10:00 p.m. EST, will you?

Twitter? Why Would I Ever Want One?

22 Apr

Just five short weeks ago, if someone asked me if I had a Twitter account, I would have replied, “Of course not, why would I have a Twitter account and a Facebook profile?” Five weeks ago, Twitter and Facebook were the same thing to me. You post status updates so the world knows what you are doing and you watch your feed to see what the world is doing. Why would I ever need to do that on two different social media networks?

Recently, I was asked to create a Twitter account for my communications class. While I was skeptical at first,  I quickly learned the advantages of Twitter and its differences from Facebook. I now use Twitter and Facebook for different purposes. I use Facebook to keep in touch with my friends and I use Twitter to keep up with my interests.

My top three reasons why I am now a supporter of Twitter:

1.  Twitter has become my primary source for local, national, and world news. I follow 13 different news outlets, some of which include ABC News, BBC News (World), and the Columbus Dispatch. I love being able to go to one website and find all the news that I need.

2. I can follow my favorite organizations and companies. I know right away when they are holding events and contests.  Some of my favorites to follow are Zoya Nail Polish and Guide Dogs for the Blind.

3. I have learned that Twitter is a great tool for the professional world. From networking to job postings, Twitter allows me to keep up on what the companies, businesses, and organizations that I want to work for are doing. Also, I have found  Twitter accounts that are dedicated to posting job opportunities in the communications field. Follow Social Media Jobs New York  for a continuous flow of of job postings that are available across the country.

Twitter is now my go-to social media website, and if I dare say, I think Twitter has officially knocked Facebook out of the top position as my most visited website.

If you don’t use Twitter, it is time to check it out. While your at it, follow me @EmilyCheng_312!

“Verb, it’s what you do!”

15 Apr

When I was growing up there was an advertisement campaign from the Centers for Disease Control and Prevention that promoted healthy living for children and young teens. The campaign was called “Verb, it’s what you do,” and ran from 2002 through 2006. Beyond their catchy slogan, “Verb, it’s what you do,” the Ads also had a mascot, a yellow ball with the word, “Verb” on it.

I remember this ad campaign because there were print Ads in the magazines that I read and there were commercials that played with the televisions shows that I watched after school.  The advertisements targeted my age group and promoted physical activity in hopes of creating healthy a lifestyle for children and young adolescents.

The slogan, “Verb, it’s what you do,” particularly stuck out to me because I used to get the different parts of speech mixed up. Having the slogan repeated to me through the media channels that I used the most, helped me to solidify the definition of a verb. I know it sounds silly, but this Ad campaign helped me to not confuse a verb with an adjective.

I was an active child and adolescent. At one point, I was on a swim team, in dance classes, and I fenced competitively. Consequently, there wasn’t much time for me to add another activity, so this Ad campaign did not influence me to be more active.

I do think that this Ad campaign was very appealing to the targeted demographic. The Ads had children who were the same age as the targeted group. Also, the Ads used bright colors, such as the yellow ball, to catch the attention of the youth.

The fact that I can still remember the slogan and picture the Ads speaks volumes to the power and quality of this Ad campaign.